![]() We set up a couple of tables, one for materials and the other for filming. ![]() You may even want to join our team!Ĭonverting a Flex room into a production studio I hope sharing how we created the “Ink Drops in Water” video, gives you some insight into the creative process and also inspires some ideas. Perhaps then, a better understanding of the process and impact of creative work, would encourage companies to take more creative risks. If some companies are wary of artwork, it may be that creativity is difficult to grasp and its results are unclear. For us, creating original artwork is not only a smart risk because it reflects sincerity to our customers, and therefore, trust, but it also demonstrates our support of the ‘A’ for ‘Arts’ in the STEAM fields, an educational initiative that we are passionate about. ![]() Lawdan’s positive response was not a surprise because at Axosoft, we aren’t afraid to take risks, in fact, it’s one of our company values. When we pitched the idea to our CEO, Lawdan Shojaee, she said, “Go for it!” Originally, she had asked our creative team (Justin Roberts, Christina Lopez, and myself, Shane D Rymer) to come up with something “totally different” to help market the beta launch of our new product, Axosoft GitKraken ( GK).
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